Acquisition: Channels

Data and facts about the acquisition channels used for acquiring a dog.

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Online

Jump to: Impact of Online Purchase and Relinquishment

Impact of Online Purchase and Relinquishment During Pandemic

External link: 
Carroll GA, Torjussen A, Reeve C. Companion animal adoption and relinquishment during the COVID-19 pandemic: Households with children at greatest risk of relinquishing a cat or dog. Anim Welf. 2023;32:e56. Published 2023 Aug 18. https://doi.org/10.1017/awf.2023.77

Sources of Cat & Dog Acquisition

  • In total, 66% of pets acquired online were dogs and 34% cats.
Source TypeOnline (%)Offlne (%)
Purchases from a breeder52.547.5
Seeking temporary care31.368.8
Needed new home29.870.2
Adopted from shelter/rehoming organisation28.671.4
Other21.278.8
As a gift10.189.9
Found as a stray2.497.6

Online Source by Animal Species

Online SourceCat (%)Dog (%)
Online ad site (e.g. GumTree)40.649.0
Rescue website23.112.5
Social media17.712.4
Unknown14.417.3
Search engine2.42.7
Breeder website1.86.2

Online Sources of Cat & Dog Acquisition by Relinquishment Status

Online SourceNever Considered Relinquishment (%)Considered Relinquishment (%)
Online ad site46.051.4
Rescue website16.312.9
Unknown16.017.1
Social media14.68.6
Search engine2.45.7
Breeder website4.74.3
  • Never considered relinquishment (n = 1,247), Considered relinquishment (CR) (n = 70)

Related Data From Same Study (Reasons for Intake)

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